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Why Kiosks for Restaurants is the Key to Improving Customer Experience: A Case Study on Gong Cha's Success

How Gong Cha Boosted Customer Experience with Restaurant Kiosks | Peblla

27 de octubre de 2025

Technology changes the way people dine out today, especially in the restaurant industry. Within the last couple of years, one of the biggest technological steps for restaurants has been the introduction of kiosks. Restaurants are realizing how kiosks can help increase efficiency, enhance customer satisfaction, and improve sales.


At the head of the trend is Gong Cha, a global bubble tea brand that has introduced the use of self-ordering kiosks to appeal to the Generation Z customer base. By implementing ordering kiosks in their stores, Gong Cha has enhanced the overall customer experience, elevated order accuracy, and smoothed out operations. This move to kiosk ordering meets not just the demands of a tech-savvy generation but also keeps the brand competitive in an evolving market.


The Benefits of Kiosks for Restaurants



Several reasons explain why restaurant kiosks are a secret weapon for the success of restaurants. Here are the key benefits:


  1. Increased Efficiency.

    A self-service kiosk for restaurants makes ordering easier and fast for customers. This reduces queues, lessens human interference, and accelerates the overall ordering process. When ordering from a kiosk, customers will be able to see the full menu, make changes, and modify their orders without the help of a waiter or cashier. The kitchen will, therefore, handle orders in time, and this translates to quick service and increases customer satisfaction.


  2. Improved Order Accuracy.

    One of the challenges of traditional ordering methods is human error. Servers may misinterpret a customer's request or forget a detail. Pay by kiosk systems eliminate this issue by allowing customers to input their own orders. Since the order is placed directly into the system, there's a lower chance of mistakes, leading to fewer errors and a smoother dining experience.


  3. Enhanced Customer Experience.

    Today's consumers want convenience, speed, and customization. A self-service kiosk allows customers to get their order exactly the way they want it, all while having a rich and interactive experience. For example, Gong Cha is taking advantage of kiosks to enhance their customers' experiences with a technologically modern environment where Gen Z orderers can easily place their orders and make payments, free of stress and pressure. Restaurant kiosks let customers enjoy their visits more.


  4. Cost Savings.


    Self-service restaurant kiosks provide long-term cost-effectiveness. Due to the reduced number of employees required to handle order taking or payment processing, restaurants now have sufficient resources to invest in aspects such as food quality or customer service. Moreover, automation in ordering and payment reduces labor costs and makes restaurant operations much more effective.


  5. Upselling Opportunities.


    Self-service ordering kiosks have also proved to be very helpful in increasing average order value. It is easy for kiosks to suggest add-ons, upgrades, and promotions that could result in increased sales. For instance, if one orders some drinks, the kiosk may suggest adding a topping or going for a bigger size. Such upselling features drive revenue without any direct interaction with staff.


Gong Cha's Success with Kiosk Technology



Gong Cha, the popular bubble tea chain, offers a perfect example of how restaurant kiosks can enhance customer experience and drive business growth. The company tapped into kiosk ordering technology to appeal to the younger, tech-savvy generation, particularly Gen Z.


By integrating self-service kiosks for restaurants in their stores, Gong Cha has been able to streamline their ordering process and reduce wait times. Customers can now place orders quickly and efficiently without the need for assistance from staff. This allows customers to focus on ordering their drinks, choosing from a variety of options and add-ons, all while minimizing the need for human interaction.


The kiosks also reduce friction in the payment process by allowing customers to pay through a kiosk, eliminating any need to interact with a cashier. This creates a faster, more customer-friendly experience that's essential in today's fast-paced world.


Furthermore, Gong Cha has been successful in increasing order accuracy by using kiosks. Since the order is entered directly into the system by the customers, chances of errors become minimal. This ensures the customer will get exactly what they ordered, thus increasing their satisfaction while reducing complaints.


How Peblla Can Help You Implement Kiosk Ordering



If you're looking to implement kiosk ordering in your restaurant, Peblla can provide the right technology to take your business to the next level. Our self-service kiosks for restaurants are designed with both ease of use and efficiency in mind. With our solution, you can streamline your ordering process, reduce wait times, and provide a better overall experience for your customers.


Every restaurant has different needs, so at Peblla, our kiosks are designed to be fully customizable. Whether your establishment is fast casual or a fine dining restaurant, our technology in restaurant kiosks can adapt to suit the different needs of your restaurant. We provide sleek and user-friendly designs, seamless integration with your POS, and strong features, including pay by kiosk and upselling.


Our kiosks are more than just a way to take orders—they’re a powerful tool to improve efficiency, accuracy, and revenue. With Peblla, you can give your customers the convenience and modern experience they crave while boosting your bottom line.


Why Choose Peblla for Your Kiosk Needs?



  • Ease of Use:


    Our ordering kiosks are intuitive and easy for both customers and staff to operate.


  • Customizable features:


    We provide flexible options for your restaurant's particular requirements, whether it is menu customization or advanced upselling tools.


  • Smooth Integration:


    Peblla kiosks seamlessly integrate into your existing POS system, assuring you of a smooth transition with minimal disruption to your operations.


  • Cost-effective:


    Our kiosks can trim operational costs by automating processes and making operations efficient.


  • Proven Results:


    More and more restaurants are benefiting from the use of kiosk technology. With Peblla, you will be part of this growing trend and reap rewards.


Ready to elevate your customer experience like Gong Cha?



Peblla’s all-in-one platform—self-order kiosks, POS, handheld POS, ordering tablets, branded app, online ordering, KDS, and SMS marketing—makes it simple. Streamline operations, reduce wait times, and boost order accuracy with ease. Create a seamless, modern dining experience your customers will love. Book your free demo today and see Peblla in action!

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¿Tienes algún comentario o pregunta?

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¿Tienes algún comentario o pregunta?

Su éxito es nuestra prioridad. Estamos aquí para apoyarlo en cada paso del camino. ¡Haga clic aquí para solicitar una demostración gratuita y estar en contacto con nuestro especialista en productos!